About Minutes Matter

In January 2020, UPMC and the City of Pittsburgh partnered to launch Minutes Matter, an initiative encouraging community members to be more prepared in the event of an emergency and providing access to basic emergency information and education.

Bystanders are usually the first people at the scene of most accidents, health emergencies, natural disasters, or other crises, until trained emergency professionals arrive.

Minutes Matter focuses on common, life-threatening emergencies where bystanders can help:

Opioid overdose
Mental health
Cardiac arrest
Uncontrolled bleeding

By providing the community with basic emergency resources and education, the initiative aims to empower community members to intervene so more lives can be saved.

Woman teaching how to give CPR on a dummy at a iHeartRadio event.

Man adjusting an arm band to teach life saving techniques at an iHeartRadio event.

*Event pictured took place before the COVID-19 pandemic

In addition to basic education, Minutes Matter encourages the community to seek more formal emergency training by participating in local training courses, such as first aid, CPR, and more.